When customers go out for a meal, they want to get exactly what they ordered, complete with impeccable service. But they also want their meal as soon as possible. So which one is more important…speedy service or quality service? There’s no denying that both factors are important to customers. No one wants to wait for their food! But even when customers are impatient, quality service can be even more important than fast service. Will a customer really care if his or her meal was served quickly if it isn’t correct? What if it’s cold or unappetising? And what if the server who brought it out was rude and inattentive?